Dana Waldie was born and raised in Michigan and in 2004 this mid-western girl ventured to LA-LA Land. At an early age, she realized that beauty was in her blood. Her mother is an amazing hairdresser and colorist in her own right, with over 30 years experience. In fact, Dana still feels that her mother is The Best colorist shes ever tried, whether shes in Los Angeles, Beverly Hills or Michigan. Danas passion for color led her to pursue her own dream as a make-up artist.
Dana began her beauty career in 2004, as an assistant to Sonya Dakar in the world of Aesthetics. Later that year she transitioned to Verabella Skin Therapy Spa and while functioning as the Spa Coordinator, she attended Marinello Beauty School. Once licensed and certified, Dana worked alongside Vera for another 6 months, in order to learn all her beauty secrets. She then became Vera Bellas Assistant Creative Director, were she also helped to develop a mineral make-up line.
As a Make-Up Artist, Danas work speaks for itself. Please see the images of the beautiful women that she has made-up for their weddings, movie premiers, boudoir photos, and red-carpets events. Her amazing abilities to capture a womans beauty, has landed her work on various print ad campaigns. Dana has in a very short time become the go to make-up-girl for many noted photographers.
Dana’s passion for the industry doesn’t stop there. She later transitioned into the eCommerce world were she worked as a beauty & cosmetics buyer for over 5 years in the .com arena. She helped launch Sindulge.com a premier beauty retailer with a focus on personalization through individualized video beauty consultations. Once Dana was able to understand how woman shop beauty in the U.S. market she then went to work for the largest global flash sale company in the world, Ozsale.com. She managed the U.S. territory with health & beauty sales across 7 countries.
You can now find Dana working for HydroPeptide, the leader in peptides in skincare. She has come full circle, looping in all areas of expertise in the beauty & cosmetics industry. In her free time, you can find Dana feeding her beauty addiction. Testing and playing with any product she can get her hands on. This makes her the go-to-gal for all your beauty questions! Don’t be a afraid to drop a line, or leave a comment.
FREQUENTLY ASKED QUESTIONS:
What are your favorite beauty products?
1.) Vera Bella SPF 45
2.) Hydropeptide Pre-Treatment Toner
3.) It Cosmetics Concealer
What are your 3 pieces of beauty advice?
1.) Wear a SPF everyday!
2.) Drink loads of H20
3.) You are what you eat. Load up on fruits and veggies. Artificial sweeteners, greasy/deep-fried foods will cause breakouts.
Where did the name “A Make Over Muse” come from?
After spending a decent amount of time trying to conjure up a name for my brand/blog the term MUSE really resignated with me.
What is a Muse?
As a verb, to muse is to consider something thoughtfully. As a noun, it means a person — especially a woman — who is a source of artistic inspiration.
Then I thought about what I do for a living…I make people over. When I put the 2 ideas together, this is how “A Make Over Muse” was born. A source of inspiration for all things beauty.
Can I send product for review?
You can email: dana@danawaldie for consideration & review. Please be advised all opinions and comments are my own and come from an unbiased stand -point.